On this one, I gave the image the Abarth “graphic” color treatment. To further the story of racing, I added some lens flare polys, as if the cars had lapped the camera previously and kicked up particles on the lens. That helps with the illusion of speed since these are shot going pretty slowly for safety. I also added a bunch of contrast to the surface to help amp up the gritty racing factor. So, I think a good retoucher will look at a shot and ask, what is the story this shot is telling and then work to enhance that story or make it more readable.
Photographer: Jeff Ludes, Art Director: Scott Markel, Agency: Union AdWorks, Client: Fiat