Automotive Retouching
Automotive Retouching
Photographer Melina Leibbrand reached out to us from Germany after finding our work on our Behance site. She explained to me on WhatsApp that she was looking for someone who knew their way around automotive retouching. She reached out to the right company because we all have over ten years of experience in automotive retouching at Studio KB. Our critical eyes have been honed by countless hours of vehicle retouching, and we are now at the point where we don’t necessarily need art direction or markups to know what to do. We can pick the plates to use, construct a composite, and develop a “look and feel” with or without input from either the photographer or the art director. Of course, we pride ourselves on our ability to collaborate efficiently and effectively as well, so when we jumped on a Zoom call with Melina in Germany and the creatives in China, we hashed out where and how the agency wanted the project to progress. These automotive images went through three rounds and then were quickly submitted as final per their short deadline. Everyone was more than pleased with the NIO ET7 images, and that’s very typical as automotive retouching is one of our specialties.